
Lydia Sugarman
RevOps Generalist, Entrepreneur. Seeker. Thinker. Drinker of bourbon.
RevOps Generalist, Entrepreneur. Seeker. Thinker. Drinker of bourbon.
SUMMARY
I've been fortunate to have a lot of unique experiences.
These have included:
mounting art exhibitions in New York and Moscow, including the first “unofficial” artist to show at the Central House of Artists,
producing independent films including Vin Diesel’s first short film,
skiing the Alps, the Rockies, and the Tetons,
climbing the Great Wall,
riding the Boston->NY AIDS Ride three times and racing in outlaw bike messenger races in New York and San Francisco,
participating in the first hackathon in San Francisco as well as StartupBus 2011
and, negotiating intellectual property agreements in Beijing, Moscow, and Rio de Janeirol
I was a pioneer in the Internet space, bringing a uniquely qualified and sophisticated level of understanding of Integrated Account-Based and Multi-threaded Marketing & Sales & Customer Success, predating the term Revenue Operations.
Successfully founded and launched the B2B SaaS company, Venntive, an integrated Revenue Operations (RevOps) platform, a seamless ecosystem of business applications for marketing, sales, and relationship management, customer success, customer support, operations.
I'm a committed entrepreneur and over the last 25 years, I've learned a lot of lessons about just how hard it can be creating something from an idea.I’m a Solutions Architect and Generalist focused first on the human aspects of Revenue Operations and then, implementing the technology to better enable companies to scale.
Venntive, the technology, is a true complete RevOps CRM on the market. It eliminates the siloes of tech stacks and people.
I particularly like working with companies of 11-50 people while they are still a somewhat flat organization and before they’ve started down the very pricey rabbit holes of Hubspot and/or Salesforce.
It is exciting to consider the possibilities that are now availalble for this to become a reality with the advancements in AI and other advanced technologies.
Today, it is so exciting to play a role in the evolution of sales, marketing, customer success as Revenue Operations and Product-Led Growth focus on enabling and empowering both the internal and external "customers" of forward-looking businesses.
Beginning in 2025, I am offering my consulting services on a limited basis to organizations of 10-50 people.
I love a lively conversation and sharing ideas, opinions, and viewpoints.
For fun, I love reading and gathering recipes, cooking, knitting. hiking, swimming, and traveling.
MY MOTTO
"Ordinary people focus on the outcome. Extraordinary people focus on the process."
CURRENT POSITION
Venntive
CEO/Founder Jan 2010 – Present
Venntive is the unique, comprehensive, integrated platform that seamlessly integrates marketing automation, sales, and relationship management applications. Enterprise, scalable, yet affordable for young companies.
Venntive naturally introduces cross-discipline transparency and aligns sales, marketing, and corporate agendas to facilitate communication and maximize revenues.
Venntive also offers its experience and expertise to clients to develop and execute strategic online marketing and sales plans starting with an in-depth gap analysis.Let's connect. Magic may happen!
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